Late last week, something wild and uproarious happened here at the usually tame Demand Media offices: We ditched Microsoft Outlook in favor of GMail and Google Calendar. While this may seem like a benign software migration to all of you tech savvy, early adopters who started using Gmail a decade ago, the changeover resulted in lost emails, missed meetings and an isolated kerfuffle here and there. It’s not like we don’t know what we’re doing; we are a tech company, after all. The reason we had problems is because the transition totally messed with our workflow. It left us all, like:
What is workflow? Phrased in the most boring of ways, it’s the sequence of processes that a piece of work passes through from conception to completion. Put in simpler terms, it’s how you get stuff done. Everything that’s created or built has a workflow associated with it, whether it’s an article, an automobile or a piece of legislation crawling through Congress.