About Betsy Brooks

Betsy joins Demand Media as an editor and is based in the Santa Monica office. Prior to working for Demand, she served as an editor for an array of digital publications.

All About Markdown

BLOGIAMADAMarkdown – a new feature in the Studio’s writing tools that allows writers and editors to make content more engaging through the use of formatting. As this is a newer function within our platform, we decided it would be helpful to provide some additional insights into when and how you should use formatting when working on Studio assignments. Continue reading

Reader Experience Is the Key to Quality

0011These days, the concept of “quality content” means so much more than just eloquent delivery of information. Yes, a well-written answer is part of the equation, but “well-written” no longer ends with grammar, syntax and accuracy. The digital landscape requires more strategy than that, and it all comes down to reader experience. Continue reading

My 5 Favorite Books from 2014

2014As the year comes to a close, I’m looking back at my favorite reads from 2014 (note: these are books that I read in 2014, not books that necessarily published within the past year).

The Secret History by Donna Tartt

My mom has been urging me to read this for years, and I finally got around to it in February (I wanted to read this before starting on The Goldfinch). I’m glad I did – such a compelling read, if a bit long.

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How Adding Voice & Having Fun Can Make the Mundane Entertaining

We asked one of our editors (Betsy Brooks) to provide an example of how a little bit of voice can drastically improve a potentially boring topic. “Sure thing,” she said. The topic she chose? McDonald’s ketchup.

datoneEveryone knows McDonald’s ketchup is fantastic. F a n t a s t i c. Don’t trust anyone who tells you otherwise. As a kid, I always assumed McDonald’s served Heinz, mostly because they really are the household name in ketchup, and also because I was a kid and didn’t yet know how to spot a Heinz imposter. Turns out, most people think that McDonald’s serves Heinz – to the layman condiment consumer, they taste virtually the same. As the years passed, though, I became a budding condimenteur, and I began to notice the subtle differences: the extra hint of vinegar in the Fancy Ketchup at McDonald’s; the smoother texture and richer red delivered by Heinz; the saltier aftertaste of the FK at McD’s…  Also, the label on the ketchup at McDonald’s says “Fancy Ketchup,” and not “Heinz.” That probably should have been the first clue. Continue reading