Watercoolering highlights the things — not always work-related — that we’re talking about around the office. OK, they’re usually not work-related.
This week we’re handing over the reigns to editors Jessyca Dewey and Mindy Brocka, who caught the entire office’s attention whilst whipping out their collection of yep–you guessed it–LIPSTICK. Excel sheets were closed without saving, emails were sent sans signatures and general havoc ensued. But it wasn’t all for naught because there just so happens to be some method to their rouge-tinted madness. Read on!
Nail polish is the new lipstick. At least, according to Leonard Lauder, chairman emeritus of Estee Lauder, whom Time Magazine quoted in 2011 saying, “We have long observed the concept of small luxuries, things that get you through hard times and good ones. And they become more important during harder times.”
If you’re a beauty enthusiast, you’ve likely heard the term “Lipstick Economy” and know to associate it with the inexpensive, simple ways a person can indulge when money’s tight. In a struggling economy, a woman (or a man, if that’s your thing) may not be able to splurge on fancy new shoes, but that bright pink lipstick at the drugstore for $6? Bring it.
Well, as the economy began to sink during the Great Recession, lipstick sales continued to decline and the theory came under fire. However, the popularity of nail polish was on the up and up and so the theory lives. Kind of.
Whether the panacea to your life’s ills be nail polish or lipstick is anybody’s guess, but Content Channels editor Mindy, who sits beside me in the office, would struggle to favor one over the other. She takes her nail polish seriously (see this slide show she created for eHow) but takes her lipstick seriously, too. “It’s like favoring children,” she says, with a straight face.
To this end, Mindy and I relate. She still recalls the bright pink lipstick I wore on the day she first came into the office (CoverGirl LipPerfection in “Spellbound,” in case you were wondering). And if more than a couple days pass by without a bright color splashed across my nails, it’s possible hell has frozen over.
So then it was only natural that one day, while discussing the guidelines for the upcoming style component for Synonym.com, we’d get into a detailed conversation about the merits of lipstick brands.
It was all downhill from there.
What started as an editorial discussion about the merits of articles on brand-name beauty products quickly became a free-for-all, purse-dumping, lipstick-hoarding spectacle. Before we knew it, we’d lined up all the lip products we had (just the two of us!) and had a small gathering of editors around our desks dishing on lip products and beauty brands.
We decided the colors were too pretty not to take a few pictures. And so we did (see above).
And then we carefully slid the lids back on the lipsticks, packed them back into our purses and resumed writing the guidelines for Synonym.com Style.
Sometimes, it’s worth taking a few minutes out of the day to focus on the bright and beautiful. Even if it’s only for lipstick.
By Jessyca Dewey